It’s the second part of a three-part story on how I created the brand identity for our startup, SharpShark. Check the first and the last parts here. Here I want to give a huge shout-out to my brand identity mentor, Svyat Vishnyakov because his brilliant advice really paved the way…

This story comprises three parts — the background (with almost no illustrations), the research (with some illustrations), and the very demo of the final result (with a lot of illustrations). You can read all parts one by one — next is the second one — or skip to the final…